The Media as a System of Racialization: Exploring Images of African American Women and the New Racism

Bounds-Littlefield, Marci.  2008.  The Media as a System of Racialization: Exploring Images of African American Women and the New Racism. American Behavioral Scientist. 51 (4): 675-685.

Marci Bounds Littlefield’s historical, qualitative study “The Media as a System of Racialization: Exploring Images of African American Women and New Racism” (2008) raises criticism around issues of media (including cinema) as a polarizing force in the image of African-American woman and offers solutions (albeit limited) as to how educators can help change this dynamic of “new racism”.   This “new racism” assumes that because we have achieved equality in the eyes of mainstream America that issues of racism and sexism are non-existent. Ideas of sexual equality and empowerment are negated my current images of hypersexualized, marginalized African-American women. Littlefield uses the media as the example of those who perpetuate ideas of race and gender in negative ways and bases much of her criticism in the theory of Patricia Collins Hill’s notions and lens of black feminist dialogue.

Historically. Littlefield covers representations of women in early forms of media such as D.W. Griffith’s The Birth of a Nation as well as other images of African-American women in positions of servitude and disenfranchised. Furthermore, she also includes modern interpretations of images of African-American women such as highly-sexually suggestive rap videos. What is lacking, however, is a critical view of images that occurred during a time frame between those extremes such as blaxploitation films. Littlefield doesn’t acknowledge that those blaxploitation films are often the basis of highly sexualized rap video images of pimping, manipulation and exploitation of women, and black masculinity defined as material wealth and sexual conquest. Although she stresses that there has to be context in which black men are not conditioned to view black women in this manner and educators are key to change, she does not offer any solutions with regards to media and popular culture helping to change that dynamic.